Nelly Attar is the founder of Move Studio, Saudi Arabia’s first dance studio. She shifted careers from working as a psychologist and leadership coach to working in sports full-time (in 2017) when she realised she had great influence and impact in the domain of sports. She is now an entrepreneur, sports consultant for public sector initiatives, a corporate speaker, and a fitness trainer. Her work has been instrumental in getting people active, not just in Saudi but across the region. She has earned the title of being Fitness Influencer of the Year Award across the GCC countries by Sports 360, in December 2019.
Nelly Attar’s educational experiences in the UK were instrumental in shaping her career and aspirations today. Nelly’s Master's degree at Kingston University in London comprised mainly of self-study and intense research work, which equipped her with necessary life skills - independence, perseverance, time-management, critical-evaluation skills, self-confidence, and grit. Those skills have not only shaped Nelly’s career today, but also many of her bold athletic endeavours and achievements. She uses her wide-ranging experiences and knowledge in sports to help shape the emerging sports landscape in Saudi Arabia. Beyond Move Studio, Nelly works on numerous public sector initiatives (lead by Sports For All, General Sports Authority) to get people active across the Kingdom. She also aids with Saudi Tourism initiatives, to not only get people active outdoors but to also help educate the community sustainable living. ‘Moreover, Nelly collaborates with global brands such as Nike, Adidas, Reebok, Nestle, and Apple on a regular basis to carry out community initiatives and activities across the GCC region.